Logo/Branding Design

Project completed for EDUCAUSE

Project Description & Results.

In 2018 the EDUCAUSE Annual Conference was hosted in Denver, CO. This offered a unique opportunity to switch from the typical "all tech" approach traditionally used in the branding and incorporate a regional feel. This logo was designed to maintain a "tech" look but also bring together the elements of Colorado's unique view of the sun, mountains, vast open space and vibrant, diverse population. The colors are designed to represent Colorado's sunsets, bright sky, “purple mountains majesty”, greenery, rivers and finally the EDUCAUSE brand red to show that this conference sits within the region.

EDUCAUSE Annual Conference 2018 Logo